海尔集团（Haier Group）是全球领先的生活解决方案提供商，其白色商品业务品牌连续九年更名。在互联网和物联网的时代，海尔从传统的制造业企业转变为双赢社区的生态学，导致全球公司带头引爆物联网经济。公司的创始人张·鲁明（Zhang Ruimin）先生是董事会主席兼首席执行官。
The company was founded on December 26, 1984. Under the guidance of the enterprise management philosophy and business philosophy of Zhang Ruimin, Haier Group complied with the development trend of the times and continuously implemented strategic transformation. After experiencing the brand building strategy, diversification strategy, internationalization strategy, global branding strategy and networking strategy, Haier has developed from the collective small factory on the verge of collapse into an ecological enterprise led by the Internet of Things. In 2017, the Haier Group achieved a global turnover of 241.9 billion yuan, and the global total pre-tax profits exceeded 30 billion for the first time. Haier Group boasts 10 R&D centers, 24 industrial parks, 108 manufacturing plants and 66 marketing centers across the world.
Currently, Haier Group owns Haier, Casarte, GE Appliances, Fisher & Paykel, AQUA and Leader as its smart home appliances brands; RRS, Haier Consumer Finance, COSMOPlat and Shunguang in the IoT service area; Haier Bros in the cultural and creative industry. The global brand matrix closely balances the strategy of “Smart Home Customization” (smart home customized for a better life), providing customized home service solutions, through which the value of the food, clothing, residential and mutual entertainment ecology are shared among worldwide users.
In the process of continuous entrepreneurial innovation, Haier adheres to the development line of “Human value comes first”, seizes the opportunities of the times, and originally proposed theRendanheyiModel for the IoT era, which has subverts the western traditional classic management model. Harvard Business School in the US, IESE in Spain and IMD in Switzerland have added Haier to their case studies for teaching and researching purposes. Oliver Hart, the Nobel Prize winner in economics, and Gary Hamel spoke highly of it. Also theRendanheyiModel is taken as the next social model by some management experts.
COSMOPlat, the mass customization solution under theRendanheyi模型领先于德国工业4.0和美国工业互联网。它由IEEE（电气和电子工程师研究所）确定，以建立大规模定制模型的国际标准。海尔品牌和海尔模型正在接近物联网时代的世界舞台中心。